Review Q&A
This page exists to help our payment partners and reviewers understand our business model.
Each answer below states the same figures, timelines, and terms used on our Business Review, Pricing, and Terms of Service pages.
Q1. Why do customers pay you — what are they buying?
Clients pay for advertising campaign management and media buying execution. The deliverables are concrete: campaign build inside search, social, programmatic, or affiliate platforms; targeting and bidding; creative production; pixel and conversion tracking; ongoing optimization toward agreed CTR, CVR, CPA, and ROAS targets; and a performance report each cycle.
The scope, channels, KPIs, budget, and fees are fixed in a written service agreement before any payment is collected.
Q2. Why do you collect payment before delivering the service?
Because media platforms require funding before ads can serve. Search, social, and programmatic platforms bill against pre-funded balances or short-cycle invoices, so an agency buying media on a client's behalf must hold the media budget in advance to keep campaigns running without interruption.
The advertising prepayment covers the estimated media budget plus our service fee, and prepayment-ahead-of-delivery is standard practice in the media buying industry. The client's unused portion remains attributable to that client and is refundable per the service agreement.
Q3. Why do you then pay other businesses — and why through Stripe Connect?
Campaigns are executed with contracted service partners: human media buyers who operate the accounts, creative studios that produce ad assets, and publisher partners who deliver affiliate traffic. We owe these partners service fees or commissions under written contracts.
Stripe Connect is our settlement rail for those outbound payments: partners onboard to Express or Custom accounts and receive funds to their own bank accounts. Connect is used only for partner settlements — never to collect client payments or move client funds.
Q4. How does advertising usage correspond to the service the client paid for?
Each client has an available balance and a usage ledger. Every ledger entry corresponds to a media platform invoice or a fee line, and each cycle closes with a statement and a performance report covering the same period.
So for any period, four records reconcile: the usage ledger, the client's available balance, the media platforms' invoices, and the report's usage summary. Clients may request this reconciliation at any time.
Q5. How do you handle refunds and disputes?
Unused prepayment balances are refunded to the original payment method within 7–14 business days, or credited toward the next campaign period at the client's election. Amounts already consumed by media delivery are settled against media invoices and are not refundable.
Disputes go to a named contact at {{COMPANY_EMAIL}}; we acknowledge every dispute in writing within 2 business days and resolve it through a documented four-step process: intake, ledger reconciliation, resolution, and refund where due. The full policy is on the Refund Policy page.
Q6. How do your invoices correspond to the business described on this website?
Invoice line items are named exactly as the services are named on our Pricing page — for example, Advertising Prepayment — Media Budget (estimated usage), Management Fee — 5% of Ad Spend, and, on performance-based engagements, Performance Fee — per agreed CPA target.
Refunds appear as a negative line, Refund — Unused Media Balance (per service agreement). All invoices are issued by {{COMPANY_NAME}}, the same legal entity that operates this website and the Stripe account. The complete mapping table is on the Invoices & Billing page.
Need source documents? Reviewers may request sample statements, redacted media invoices, or partner contract templates at {{COMPANY_EMAIL}}. We respond within 2 business days.