Billing documentation
Invoices & billing terms
This page explains when we issue invoices, what they contain, and how invoice terminology maps to the terminology used across this website. Line item names match the Pricing page word for word.
Timing
When invoices are issued
- Prepayment invoice
- Issued when the client's advertising prepayment is received, at the start of an engagement or campaign cycle. It itemizes the estimated media budget and the service fee as separate lines.
- Cycle statement
- Issued after each monthly settlement cycle closes. It reconciles the prepayment against recorded media usage and service fees for the period, and shows the opening and closing available balance.
- Refund line
- When an unused balance is settled, the refund appears as a negative line item on the next invoice or statement, and the refund is paid to the original payment method within 7–14 business days.
- Issuing entity
- All invoices are issued by {{COMPANY_NAME}}. The billing entity on every invoice is the same legal entity that operates this website and the Stripe account through which payments are processed.
Example
Sample invoice
Amounts are illustrative. The structure — prepayment, fee, and any refund as separate named lines — is what every invoice follows.
| Line item | Description | Amount (USD) |
|---|---|---|
| Advertising Prepayment — Media Budget (estimated usage) | Estimated media budget for the June campaign cycle (Search + Social/Feed) | 20,000.00 |
| Management Fee — 5% of Ad Spend | Management fee for the June campaign cycle | 1,000.00 |
| Refund — Unused Media Balance (per service agreement) | Unused balance from the May campaign cycle, settled per service agreement | −2,400.00 |
| Total due | 18,600.00 | |
On performance-based engagements, the service fee line reads Performance Fee — per agreed CPA target instead of the 5% management fee line.
Mapping
Website terminology ↔ invoice terminology
Every billing term used on this website has a single, fixed counterpart on invoices and statements.
| Term used on this website | Term used on invoices & statements |
|---|---|
| Advertising prepayment (media budget portion) | Advertising Prepayment — Media Budget (estimated usage) |
| Management fee (5% of ad spend model) | Management Fee — 5% of Ad Spend |
| Performance fee (performance-based model) | Performance Fee — per agreed CPA target |
| Refund of unused balance | Refund — Unused Media Balance (per service agreement) |
| End-of-cycle reconciliation document | Statement — Usage & Balance Reconciliation |
| Per-client record of balance changes | Usage ledger (referenced on each statement) |
For reviewers: if you need a redacted sample invoice or statement for verification, contact {{COMPANY_EMAIL}}. We respond within 2 business days.