Pricing

Two ways to pay for campaign management

Both models are funded by an advertising prepayment that covers the estimated media budget plus the service fee. The model, targets, and amounts for each engagement are fixed in the service agreement before launch. Invoice line items use the exact terms shown on this page.

Model A

Performance-Based

Per agreed CPA / ROAS target service fee

The client funds the estimated media budget by advertising prepayment. The service fee is calculated at the end of each settlement cycle against the CPA or ROAS targets agreed in the service agreement — the fee is earned only on the portion of delivery that meets the agreed targets.

Billing method: Advertising prepayment before launch; performance fee settled at cycle end against agreed targets
Settlement cycle: Monthly, per campaign cycle
Reconciliation: End-of-cycle statement reconciling prepayment, media usage, and the earned performance fee, with media platform invoices available on request
Invoice line item: Performance Fee — per agreed CPA target

Model B

Media Spend + Management Fee

Media spend + 5% of ad spend, as management fee

The client funds the estimated media budget by advertising prepayment. Media platforms are paid as ads run, and the agency charges a management fee of 5% of ad spend for planning, building, optimizing, and reporting on the campaigns.

Billing method: Advertising prepayment before launch; management fee of 5% of ad spend drawn from recorded media usage
Settlement cycle: Monthly, per campaign cycle
Reconciliation: End-of-cycle statement reconciling prepayment, media usage, and the 5% management fee, with media platform invoices available on request
Invoice line items: Advertising Prepayment — Media Budget (estimated usage)
Management Fee — 5% of Ad Spend

Prepayment & balance

How the prepayment mechanism works

Why prepayment

Media platforms — search, social, and programmatic — require accounts to be funded before ads can serve, and they bill on their own cycles. Collecting an advertising prepayment lets us fund media continuously without interrupting live campaigns. This is standard practice for advertising management agencies.

Available balance & usage ledger

Each client has an available balance and a usage ledger. Prepayments increase the balance; recorded media usage and service fees decrease it. Every ledger entry corresponds to a media platform invoice or a fee line, and clients may request a reconciliation at any time.

Reconciliation

At the end of each settlement cycle we issue a statement that reconciles the prepayment, media usage, and service fees for that period. The statement's line items match the invoice terms shown above word for word, and underlying media invoices are available on request.

Unused balance

Any unused portion of the prepayment at the end of an engagement is handled per the service agreement: refunded to the original payment method within 7–14 business days, or credited toward the next campaign period at the client's election. Details are on the Refund Policy page.

Consistency note: the terms on this page — Advertising Prepayment — Media Budget (estimated usage), Management Fee — 5% of Ad Spend, and Performance Fee — per agreed CPA target — are the same names used on our invoices and statements. See Invoices & Billing for the full mapping.

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